In a country where hockey is not just a sport but a season, Tim Hortons tapped into the national psyche with a promotion that has puck lovers from coast to coast buzzing with excitement. It was a typical chilly morning that saw the launch of Tim Hortons’ “Greatest Duos” hockey card promotion, and if you thought Canadians were only obsessed with their double-doubles, you’d be mistaken. A collaboration with Upper Deck has resulted in a unique collection of hockey cards that celebrate not just the game but the iconic partnerships it has fostered.
On the inaugural day, it seemed every man, woman, and child was on a mission to secure a pack of these coveted cards. The frenzy was real, so palpable that stores across the nation were left with not a single pack by day’s end. The reason? Connor Bedard rookie cards – a name that sends waves of excitement through the spine of any hockey aficionado. Bedard, heralded as the next big thing in hockey, has fans eager to get a piece of history, and Tim Hortons delivered just that.
But what exactly makes the “Greatest Duos” series stand out? It’s not just about the glossy finish or the smell of fresh print. This series pays homage to iconic hockey pairings, bringing to life the camaraderie and dynamism of teams. From current stars to legendary figures, the cards depict them in action, creating a narrative of triumph and teamwork. Special inserts like “Linked by Numbers” and “Bounded by Honour” add layers to the collectibles, intertwining players by uniform numbers and illustrious NHL awards, respectively.
For the collectors seeking rarity, there are autographed cards from the likes of Sidney Crosby coupled with Nate MacKinnon, and the competitive Tkachuk brothers – Matthew and Brady. These are not just cards; they are potential heirlooms, carrying the sigils of hockey royalty. Moreover, this card-collecting jubilee is not without its rewards. Within the packs are “Golden Prize” cards, which could win a lucky few a shiny new Hyundai, an up-close experience with Nick Suzuki, or a hefty gift card.
Ensuring accessibility was key; Tim Hortons priced the cards at $1.50 with a beverage or $1.99 without, inviting everyone to join in the fun regardless of their budget. For the enthusiasts, a $19.99 custom binder available at locations nationwide offers a stylish haven for their prized possessions.
The frenzy doesn’t end with just collecting cards. Embedded in this promotion are opportunities tied with the NHL Hockey Challenge and the anticipation-soaked Stanley Cup Playoffs. Fans engaging in the challenge are in the running to snag tickets to the 2025 Stanley Cup Final or win free coffee for a year – because what’s a hockey game without a cup of Tim’s in hand?
This initiative by Tim Hortons isn’t just a promotion; it’s a cultural phenomenon that reinforces hockey’s place at the heart of Canadian identity. It fuses the thrill of collecting with the joy of the game, bringing people together, sparking conversations, and forging bonds over shared passions. Through “Greatest Duos,” Tim Hortons underscores its commitment to hockey culture and exemplifies how a simple card can hold the power to unite and excite an entire nation. This promotion is more than just a seasonal campaign; it’s a testament to the enduring spirit of hockey and the community that cherishes it. Tim Hortons has scored not just a marketing success, but a celebration of heritage and unity during a time when both have never been more important.
