In a thrilling announcement made from Las Vegas and Tempe, Arizona on May 15, 2024, McFarlane Toys and the Ultimate Fighting Championship (UFC) revealed a strategic collaboration that is set to revolutionize the world of collectibles. This exciting new partnership signifies a merging of two powerhouse entities in their respective industries, promising fans a range of meticulously designed figures featuring iconic UFC athletes.
Under the guidance of UFC’s licensing partner, IMG, McFarlane Toys will embark on the creation of a series of 6-inch collectible figures that artfully encapsulate the essence of UFC’s most memorable fighters and their iconic moments inside the octagon. These figures are not just limited to physical forms; they will also be available in the digital realm, catering to a diverse fan base that spans traditional collectors and enthusiasts of virtual collectibles alike.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, expressed his enthusiasm for the collaboration, highlighting the immense popularity of UFC as a driving force behind the partnership. “UFC has risen to become a dominant force in the sports world, captivating millions of fans globally with its exhilarating events,” McFarlane shared. “Crafting authentic, lifelike figures that capture the raw energy and intensity of UFC fights presents a thrilling opportunity for us, and I am eager to witness these figures in the hands of fans.”
Echoing McFarlane’s excitement, Tracey Bleczinski, Senior Vice President of Global Consumer Products at UFC, emphasized the deep-seated connection between UFC fans and the sport, underscoring the importance of authenticity in merchandise. “Teaming up with McFarlane Toys, a renowned expert in creating intricately detailed collectible figures, is a natural fit for us. We are thrilled to immortalize our athletes in a manner that resonates with our devoted fan base,” Bleczinski remarked.
The highly anticipated line of UFC collectible figures is scheduled for a grand debut in the fall of 2024, with worldwide availability both online and at selected brick-and-mortar retailers. Additionally, fans can look forward to accessing digital products via a dedicated platform at mcfarlanetoys.digital, ensuring a seamless transition between physical collectibles and their digital counterparts.
This groundbreaking collaboration is poised to elevate the collectible experience for UFC aficionados, offering them a fresh avenue to engage with their beloved fighters and relive the thrill of UFC battles through meticulously crafted, high-quality figures. With McFarlane Toys’ expertise in the realm of collectibles and UFC’s unparalleled roster of athletes, this partnership promises a dynamic fusion of sports and entertainment that will capture the hearts of fans worldwide.
