Upper Deck, known for its premium sports collectibles, is teaming up with The Brandr Group and CLC to introduce an innovative line of trading cards focused on college athletes' name, image, and likeness (NIL). This collaboration marks a significant milestone in recognizing and celebrating the success of student-athletes across various sports at colleges nationwide.
The World of Sports™ Volume 1 Trading Card Set by Upper Deck is a testament to the outstanding achievements of college athletes. From powerhouse teams like the University of Nebraska women’s volleyball squad, renowned for their massive fan following, to the University of North Carolina-Chapel Hill’s dominant field hockey team with consecutive national championships, the trading cards will showcase a diverse array of talent from officially licensed college programs under CLC.
With an illustrious 35-year history in sports memorabilia, Upper Deck is venturing into uncharted territory by featuring emerging stars in college athletics. This new endeavor allows these athletes to have their autographs and images on trading cards, providing fans and collectors with a unique glimpse into the early stages of promising careers in sports ranging from softball and gymnastics to basketball and football.
National champion pitcher Jordy Bahl shared her enthusiasm for being part of this groundbreaking initiative: "Having my softball journey captured in these trading cards is an incredible honor. I can’t wait to share this piece of my legacy with everyone who has supported me along the way."
President of Upper Deck, Jason Masherah, emphasized the significance of these NIL agreements, highlighting the opportunity to empower talented players to establish their brand identity while promoting gender equality in underrepresented sports. Masherah expressed eagerness to bring the excitement surrounding these rising stars to fans and collectors alike.
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, emphasized the impact of working with Upper Deck in elevating the profiles of collegiate athletes from a wide range of sports. These trading cards are set to elevate the status of these athletes, whether they continue their success in college or transition to professional careers.
The Upper Deck World of Sports Volume 1 Trading Card Set will soon be available for purchase at local hobby shops, retailers, and online platforms. Stay updated on the release of these specially curated trading cards on UpperDeck.com, where sports enthusiasts and collectors can get their hands on a piece of history capturing the early moments of these exceptional student-athletes' careers.
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