Topps, a renowned division of Fanatics Collectibles, has taken a significant leap in its partnership with Disney Consumer Products by expanding its trading card rights globally. This new deal grants Topps the exclusive rights to produce trading cards adorned with iconic characters and gripping stories from Disney, Pixar, and Marvel, thus marking a groundbreaking occasion as Topps steps into worldwide distribution of Marvel trading cards for the first time.
The collaboration also extends Topps’ long-standing global association with Star Wars, a cherished relationship that commenced in 1977 and has brought joy to collectors over the years with its distinct offerings.
The debut release under this enhanced partnership will be Topps Finest X-Men ’97, slated to hit the market in the first quarter of 2025. This launch coincides with a revived interest in the X-Men franchise and serves as a monumental occasion for Topps as it embarks on global Marvel card distribution.
This extended agreement encompasses both physical and digital trading cards for Disney, Pixar, Marvel, and Star Wars franchises across the globe. While Topps has previously introduced digital collectibles through apps like Disney Collect! and Marvel Collect!, this collaboration significantly broadens their physical product range, particularly within the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed excitement about this partnership, emphasizing Topps’ history of driving innovation in the trading card realm. He stated, “We’re thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card collecting enthusiasts around the world.”
David Leiner, President of Trading Cards at Fanatics Collectibles, echoed this enthusiasm, highlighting Topps’ dedication to enhancing the fan experience. He remarked, “This expansion and extension will help us continue to work with Disney Consumer Products to bring the best innovation in the hobby to collectors.”
Topps has a rich legacy of producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region through platforms like Topps.com and local fan conventions. With this new partnership, these offerings will now be available globally, heralding a significant expansion into the U.S. market and beyond.
By combining Disney’s captivating storytelling with Topps’ expertise in collectible trading cards, the collaboration aims to create innovative products that resonate with fans worldwide. This exciting venture promises collectors a diverse range of trading cards celebrating the enchantment of Disney, the ingenuity of Pixar, the thrill of Marvel superheroes, and the epic saga of Star Wars.
As this partnership between Topps and Disney Consumer Products unfolds, it heralds a new chapter for trading card enthusiasts, offering them unparalleled access to some of the most beloved characters and narratives in entertainment history. Be prepared for fresh designs, unique collectibles, and immersive experiences that will invigorate the trading card hobby like never before.
