Dust off your rare baseball cards and vintage comic books—Netflix is ushering the addictive world of collectibles and memorabilia right back into your living room with the return of “King of Collectibles: The Goldin Touch.” The reality TV sensation that took viewers on a glamorous ride through high-stakes auctions and million-dollar bids is set to make its triumphant comeback for a third season. As fans and collectors stock up on popcorn for the impending binge-watching session, the broader collectibles industry buzzes with energy and anticipation.
Since its first episode in 2023, the show has enraptured audiences and critics alike, courtesy of Netflix’s magic dust and the captivating universe of collectibles that many only dream of entering. Gracing Netflix’s coveted Top 10 streaming chart, “King of Collectibles” also grabbed a nomination at the Critics Choice Real TV Awards, underscoring its impact as a thrilling business reality show sprinkled with glitz and strategic negotiations.
Ken Goldin, the charismatic titan leading the auction house at the show’s heart, is preparing to return to the forefront with tales of eye-popping deals and unforeseen twists that rival any plot twist on screen. “We are thrilled to be back,” Goldin gleefully announced, riding the waves of excitement as collectibles take center stage. “It is an exciting time in the collectibles industry with new categories emerging, higher stakes and bids, and interest coming from everywhere. We love to share these incredible moments and stories with a wider audience.”
While Netflix remains coy about the exact release date, whispers of fresh intrigue are enough to stir the budding curiosities of fans and collectors. Steeped in the rich aroma of nostalgia and investment potential, the upcoming season promises to peer into the evolving landscape of collectibles—where traditional treasures meet modern memorabilia in a breathtakingly high-stakes dance.
This opus of collecting passion is brought to life once again under the seasoned stewardship of Wheelhouse’s Spoke Studios, Peyton Manning’s Omaha Productions, and Connor Schell’s Full Day Productions, in collaboration with eBay. Since eBay’s acquisition of Goldin in 2024, the brand has surged beyond its staple of sports cards, expanding its empire into the vibrant realms of pop culture and cinema with the acquisition of Studio Auctions, renowned for rare movie props.
The statistics are staggering, yet undeniably enticing. Per Card Ladder, Goldin alone commandeered over a breathtaking $32 million from trading card sales in June, comprising a colossal $305 million industry-wide for that month. With numbers like these, it’s no wonder that collectors and casual fans find themselves enchanted by the dazzling possibilities the industry holds.
Yet, in the spirited kingdom of collectibles, drama is not confined to the auction lots. Goldin recently found himself amid a veritable tempest of a public exchange with Fanatics Live CEO, Nick Bell, following Bell’s brazen move to tout Fanatics’ own auctions right on Ken Goldin’s Instagram page—an audacious strategy that sparked a competitive skirmish. The ensuing tension between Goldin and Fanatics only accentuates the fiercely contested battle for the throne in the collectibles realm—an entertainment in itself.
As the narrative unfolds and the clock ticks down to season three, both fans and collectors are poised for a front-row seat to the unfolding saga of Goldin’s tantalizing world. Will the legendary auctioneer seal more record-breaking deals? Will rivalries catalyze a new seismic shift in strategies? One thing is clear: collecting has transformed from a mere hobby to a dramatic, high-profile stage where dreams meet reality, and fortunes are won or lost with a single bid.
“King of Collectibles: The Goldin Touch” promises to renew our acquaintance with the intoxicating cocktail of nostalgia, money, and competition. Regardless of whether you’re a veteran collector tracking every detail down to the graded corner of a baseball card, or a casual viewer enamored by the spectacle, this season promises to be an electrifying chapter in the collectibles odyssey, reminding us that some treasures are not just collected, they are coveted.
