Fanatics/Topps is riding on a well-crafted trajectory with an imminent takeover of NBA licensing in a year, and NFL rights in two, and is already pioneering dynamic strategies in the sports card production domain. The industry conference recently held in Atlanta served as the revealing platform for the company’s versatile and vivid array of card releases scheduled across sports like basketball, football, UFC, soccer, and F1.
Make way for the return of the much-celebrated Topps Chrome to the basketball court, this summer, marking its refreshing comeback after the 2009-10 season. The anticipation is palpable with the promotion of NBA rookie sensation Victor Wembanyama’s autographed card. Big-ticket names include Wembanyama, LeBron James (fresh from his breakup with Upper Deck), Shaquille O’Neal, and Kevin Durant, all secured via coveted autograph contracts. The roster of upcoming basketball delights includes not only Midnight Cosmic, Chrome Finest, a high-end Motif release, Royalty Collection, Collegiate Chrome, but also Bowman U Chrome. Bear in mind Topps wouldn’t get NBA logos or team nicknames at their disposal till the official license transfer from Panini America next year.
Football is another arena where Topps is widening their horizons, with a specific focus on college themes, considering the NFL license kicks in only in 2026. The future looks promising with releases including Motif, Composite (akin to Panini’s Chronicles series), Collegiate Chrome, Collegiate Royalty, Bowman U Chrome, and Bowman U Best. The Q3 2024 launch date is already marked by ardent fans!
Soccer fans have reasons to cheer with the Champions League Dynasty product’s introduction, bedecked with on-card autographs and match-worn paraphernalia. The thrilling new inclusion is a women’s Champions League product festooned with patch autographs. The grandeur doesn’t stop here — Topps is launching “The Grail” inserts across six diverse soccer products with an ultimate grand prize of an all-inclusive trip to the 2024-25 Champions League Final. Get ready to spot unique 1/1 MLS Debut Patches in the Renaissance, Finest, and Chrome collections.
New holders of the UFC license, Topps is set to resuscitate the Finest series and inaugurate premium product lines such as Royal, UFC Midnight, Knockout, and Gold Label.
For all F1 fans, Topps is ready to accelerate experiences with Paddock Pass (akin to the Stadium Club series but with chrome cards) and release lines including Topps Chrome Finest, Dynasty (with booklet cards and Michael Schumacher cut signatures).
All these ambitious, diverse releases send out a clear message — Fanatics/Topps means business and is completely focused on amplifying its footprint in the domain of sports card collecting, signaling thrilling times for collectors. Enter Fanatics/Topps — a strong, dynamic sporting frontier that is not just ready but enthusiastic about making waves in the global trading card market.
